The result of these processes is increased user satisfaction, improved product functionality, and increased efficiency. UX research and product audits are important steps in developing products that meet the needs and expectations of users.
Find out which business processes are related to the product, as well as who is responsible for them. Determine the goals of the product and collect all the necessary materials.
Define CA, make an interview to respondents, learn about goals and motives, context. Find out what difficulties they currently face and what they fear in the future.
Process and structure the received information using various tools: characters, JTBD, CJM, Job-story and User-story.
Form the complete architecture of the product: sections, pages, functional and information blocks. We are also developing a navigation map of the screens for the entire product.
We understand in detail the work composition on the project and can evaluate it. Usually these are small projects, landings, promotional sites.
At the beginning of the project, there is no deep understanding of the work. We use flexible project management methods, hourly payment of specialists and focus on cooperation with the client. Usually these are complex products and services for startups and corporations.
Large projects involving long-term cooperation, scaling and development, support and ongoing involvement of a dedicated team of our specialists. Usually these are media projects, e-commerce, corporate ecosystems and platforms.