- Laboratory usability studies: participants are brought to a specially equipped laboratory where they are put through scenarios of interaction with a product or service under the supervision of a researcher.
- Ethnographic field research: researchers observe and study users in their natural environment of interaction with a product or service.
- Co-design: participants take part in creating the ideal design of a product or service, which allows them to understand their needs and preferences.
- Focus groups: group discussions with participants to get feedback on various aspects of a product or service.
- Interviews: One-on-one communication with participants to explore their opinions and impressions in more detail.
- Gaze tracking: analysing what participants pay attention to when interacting with a product or service.
- Usability benchmarking: evaluating different design options using strict criteria.
- Moderated remote usability research: research that is conducted remotely with the active participation of a researcher.
- Unmoderated remote group research: research in which participants independently record their impressions of using a product or service.
- Concept validation: research aimed at checking whether the concept of a product or service meets the needs of the target audience.
- Diary and camera research: participants keep diaries or record their impressions for further analysis.
- Customer feedback: collecting feedback from users through various channels.
- Preference evaluation: evaluating different design options in terms of their advantages and disadvantages.
- Card sorting: an analysis method where participants are asked to group and categorise elements.
- Analysis of website movements: analysis of user interaction with a website or software product.
- A/B testing: a scientific method of comparing different design options.
- Unmoderated UX research: automated methods of collecting data from participants.
- True intent research: analysis of the purpose of visiting a website and further user behaviour.
- Open surveys: collecting feedback while using a product or service.
- E-mail survey: a survey conducted via email.
Briefly about 20 UX research methods
UX design.
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